A different kind of business on a mission to change the world

We advise and launch organisations to change the world. We serve our clients with the ultimate aim to provide wealth to allow us to alleviate poverty.

We hold five core values that are the heartbeat of Ninety

1. Others first
2. Do the right thing
3. Smile and laugh often
4. People matter
5. Try learn grow

We offset more than our carbon footprint

Including energy consumption, commuting, and supply chain activity.

90% of our distributable profits go to good causes that alleviate global poverty

Impact via our business model

Ninety exists to positively impact the lives of people through the power of innovation. We aim to positively impact the lives of 90 million people by 2030 through the work we do and the partnerships we have.


books shipped to schools and libraries in Africa


people given a year’s access to safe drinking water


Burundi flood victims provided with sanitary products


third-world entrepreneurs helped via recyclable capital

Impact programmes

Our impact programmes facilitate social change via our value proposition. These are the areas of focus for 2024.

Climate vulnerability

Health and wellness

Poverty traps

We also drive social change via our partnerships & work

Impact via our value proposition

We understand how to unlock talent, resources and capabilities in the insurance industry, and our unique position straddling profit and non-profit enables us to drive social change via collaboration between sectors and organisations.

Our sister company ARK launches ventures which tackle systemic risks to people and planet.