Our client, a global FS giant and significant player in the pensions space, had run a 1-day MVP with us to explore hypotheses around nudging consumer behaviour towards saving more, earlier. A strong concept had been fleshed out, with consumers in the room to provide rapid feedback, and the case proved strong enough to take the concept to the next stage. Read more about that 1-day MVP for additional context.
Our challenge here was to bring the concept to life as a working pilot, able to be launched to target consumer groups to test the validity of the concept.
In our 123 Framework, the stage beyond the 1-day MVP is the 2-week MVP. With just 10 working days to work together, could we deliver a working viral marketing application ready for pilot launch?
Working using a Kanban flavour of Agile, training and equipping our client teams, and embedding Trello for card management and prioritisation, we ran a half-day planning session before the teams started work. We had customers join us for the afternoon, where we mapped out the user journeys in more detail and agreed key priorities, messaging and mechanisms for social media deployment.
Our Mendix-certified developers worked quickly, rapidly building out admin capabilities and user journey logic. Meanwhile, our UX & graphic designers worked with real customers to design and build high-interactivity, high-engagement screens and UX mechanisms. A client-supplied Scrum Master was coached and supported through the process, and by the end of the 5th working day on the project, we were able to demonstrate:
- User journey flows & logic
- Administration capabilities for content management
- Analytics capabilities
- Content & information architecture
- Imagery, visuals & indicative copy
- Responsive HTML5 screen builds for integration
Over the final 5 days of the project, we brought all elements together, iterating quickly and reinforcing a culture of rapid decision-making across the project team. On the 10th day, as planned, we demo’d and handed over a fully-fledged viral marketing application for use by our pension-provider client, Independent Financial Advisers, and the ultimate pension holders. Not only had we built out the user interface as a prototype, but it worked end-to-end, contained full logic and controls, generated supporting comms, had embedded analytics and content management capabilities built-in, as well as a mechanism for tracking and social media sharing.
By the end of the 10th working day, our client was in a position to launch the proposition to a pilot group of users and deploy the viral marketing capabilities in test mode. Subject to the learnings they derive, they already have the ability to take the application to scale.
These sorts of results are achievable thanks to our “Change Different” methodology, and our focus on Agile collaboration, digital toolsets, customer co-design and – underpinning this all – our test & learn & scale methodology.
For another example of “Change Different” at work, see how we delivered a complex commercial combined SME product to market in just 56 working days.
Ninety’s 1-day MVP and 2-week MVP processes combined with our business opportunity and idea hypothesis to deliver a working pilot with unprecedented pace and rigour.
Head of Consumer Distribution